Free On-Demand Webinar
Your Prospecting Problem Starts Here:
Fix Your ICP...and find the right customers
In this free, on-demand webinar, we’ll break down how to create a crystal-clear Ideal Client Profile.
With 30 minutes of practical, actionable content, your business will get the clarity and direction it needs, so you can find, connect with, and convert the right prospects.
This webinar training is ideal for business leaders and your sales and marketing teams. Make it a group effort for maximum results!
Register Now -
Watch at Your Convenience
Are you tired of missing the mark
when it comes to prospecting?
You can’t sell effectively until you know exactly WHO you’re selling to.
If you’re struggling with wrong-fit leads, unclear messaging, or wasted time chasing the wrong buyers… you’re not alone.
The root of the problem? A fuzzy or misaligned Ideal Client Profile (ICP).
You'll Learn:
- How to identify and improve upon your ICP
- How to align your ICP with positioning and messaging
- How to use AI to help you refine your ICP for hyper-targetted prospecting
Why It Matters:
Many businesses struggle with low response rates, misaligned messaging, and chasing leads that never convert. This frustrates your sales reps and increases business costs.
Precious time and limited resources are wasted when we pursue wrong-fit prospects. This webinar will help you end the struggle and sell more!
FAQ's
Is the webinar live or recorded ?
It's pre-recorded. It was previously delivered as a lunch 'n learn to business leaders. Due to the interest in the topic, I decided to offer it as an on-demand webinar. After opting in you'll receive an email with a link to watch the webinar. You can watch it anytime. Grab your sales and marketing teams and have them join you to get the most out of the content.
How long is the webinar?
The webinar is approximately 30 minutes. You can stop and restart it whenever you want.
What materials are provided with the webinar?
In addition to the video, you will receive a worksheet to create your own ICP's.
Who is this webinar ideally suited for?
The webinar will be of interest to anyone in a business who is responsible for lead generation and sales. Typically, that includes business leaders and sales and marketing professionals, but will vary depending on the structure of your business.
Will you try to sell me something during the webinar?
No. (But there is a gift for attendees who watch to the end.) 🙂